Step by step, OPPO has built a global innovation system that bolsters the exploration of cutting-edge technologies.
The Challenge
Oppo needed a high-impact launch video that would capture the premium feel and cutting-edge features of the Reno 7. The video had to be visually compelling, resonate with their target audience, and align with their brand identity. Additionally, the launch required a seamless live production to create excitement and drive engagement.
Strategy
We designed a cinematic and high-energy launch video that would
✅ Showcase the sleek design and advanced features of the Reno 7.
✅ Create a premium and aspirational feel through dynamic visuals.
✅ Ensure seamless live production with precise execution.
Agency
Artlink Agency Limited
Client
Portal Pharmacy
Producer
Nonni Muthoni
Production
Artlink Agency Limited
Services
Brand Design | Video Production
Credits
Full Credits
THE PROCESS
01.
DISCOVERY SESSION
We collaborated with the Oppo team to understand their vision and craft a compelling video concept.
02.
PRE- PRODUCTION
Created a structured plan for the video flow, ensuring every shot had purpose and impact.
03.
LIVE EXECUTION
Coordinated a smooth live production to maximize engagement during the launch event.
THE OUTCOME
The Process
01.
DISCOVERY SESSION
We kicked things off with in-depth sessions to understand Portal Pharmacy’s vision, values, and brand challenges. This helped us align our strategy with their business goals.
02.
Post Production
Turning the concept into a visual representation and packaging it into an easy to understand form for all stakeholders. This is inform of a brief, visual treatment, interview scripts and a production schedule
03.
Production
Now we come to making the concept come to life. We implement all that we defined at the post-production stage. This is Set design, Lighting, camera work, Audio recording, Talent management and image capturing.
04.
Post Production
At this stage it is all about bringing the story together into a watchable and usable asset. Includes editing, colour grading, graphics and animations.
05.
Distribution & analysis
Once the materials are ready, at this stage is sharing them to the desired audience. The distribution channels are social media uploads and Media buying. Then get data and interpret it into insight for the client to make a decision and to evaluate progress.
