ABBOTT DUBAI
Abbott creates breakthrough products – in diagnostics, medical devices, nutrition and branded generic pharmaceuticals – that help you, your family and your community lead healthier lives, full of unlimited possibilities. They make a lasting impact on health in the more than 160 countries they serve.
The Creative Challenge
Abbott had a goal of increasing awareness of their milk supplement product to Kenyan nursing mothers. Their challenge was the regulations that restricted Abbott to do active advertisement and so we had to be creative.
The Strategy we created was to use education to reach the mothers who had a challenge in breastfeeding.
Our responsibility was to:-
- Facilitate in creating of scripts and questions
- Plan and produce the entire campaign
- Develop a production plan & schedule
- Shoot and capture the videos
- Post – production (Editing and colour grading)
Agency
Artlink Agency Limited
Client
Abbott
Producer
Dr. James Muriithi
Services
Comms and Pr, Production, Photography, Campaign Management
Credits
Full Credits
Creating Life Changing Technology
The Process
01.
Concept Development
Coming up with a set of ideas that serves as the foundation for, and helps guide the creative direction of, a marketing campaign or creative project.
02.
Post Production
Turning the Brief into a visual representation and packaging it into an easy to understand form for all stakeholders. This is inform of a brief, visual treatment, collaborate on the interview scripts and a production schedule
03.
Production
Now we come to making the Brief come to life. This includes Set design, Lighting, Camera work, Audio recording, Talent management and image capturing.
04.
Post Production
At this stage it is all about bringing the story together into a watchable and usable asset. Includes editing, colour grading, graphics and animations.
05.
Distribution & analysis
Once the materials are ready, at this stage is sharing them to the desired audience. The distribution channels are social media uploads and Media buying. Then get data and interpret it into insight for the client to make a decision and to evaluate progress.
