Abbott creates breakthrough products – in diagnostics, medical devices, nutrition and branded generic pharmaceuticals – that help you, your family and your community lead healthier lives, full of unlimited possibilities. They make a lasting impact on health in the more than 160 countries they serve.

The Creative Challenge

Abbott had a goal of increasing awareness of their milk supplement product to Kenyan nursing mothers. Their challenge was the regulations that restricted Abbott to do active advertisement and so we had to be creative.

The Strategy we created was to use education to reach the mothers who had a challenge in breastfeeding. 

Our responsibility was to:- 

• Facilitate in creating of scripts and questions
• Plan and produce the entire campaign
• Develop a production plan & schedule
• Shoot and capture the videos
• Post – production (Editing and colour grading)