NAT-GEO x TEAM SAYARI
Team Sayari is the first of its kind, this authentic African children’s programme aims to encourage viewers to engage in conservation of Africa’s vast biodiversity and natural resources.The programme’s goals is to inspire curiosity, ignite positive behaviour change and nurture environmental champions.
The Creative Challenge
Abbott had a goal of increasing awareness of their milk supplement product to Kenyan nursing mothers. Their challenge was the regulations that restricted Abbott to do active advertisement and so we had to be creative.
- Facilitate in creating of scripts and questions
- Plan and produce the entire campaign
- Develop a production plan & schedule
- Shoot and capture the videos
- Post - production (Editing and colour grading)
Agency
Glasshouse PR
Client
Team Sayari
Production
Artlink Agency Limited
Services
Documentary Production, Photography
Credits
Full Credits
Top Leading Eco-friendly power solution
The Process
01.
Story Development
Coming up with a set of ideas that serves as the foundation for, and helps guide the creative direction of, a marketing campaign or creative project.
02.
Concept Development
Turning the concept into a visual representation and packaging it into an easy to understand form for all stakeholders. This is inform of a brief, visual treatment, interview scripts and a production schedule
03.
Production
Now we come to making the concept come to life. We implement all that we defined at the post-production stage. This is Set design, Lighting, camera work, Audio recording, Talent management and image capturing.
04.
Post Production
At this stage it is all about bringing the story together into a watchable and usable asset. Includes editing, colour grading, graphics and animations.
05.
Distribution & analysis
Once the materials are ready, at this stage is sharing them to the desired audience. The distribution channels are social media uploads and Media buying. Then get data and interpret it into insight for the client to make a decision and to evaluate progress.
