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Artlink Agency — Insights

Industry thinking for event professionals.

Practical guides on live event production, broadcast, corporate video, documentary production, and everything in between — written for the people who hire us.

How to Choose a Production Company for Your Corporate Event in Kenya

When your event represents your brand, a production failure is a brand failure. Here's what to look for before you sign.

What a Run-of-Show Document Is — And Why Your Event Can't Go Live Without One

The run-of-show is how a professional production team turns a brief into a broadcast. Here's what goes in it.

Hybrid Events vs. In-Person: What Makes More Business Sense for Kenyan Companies?

The answer depends less on budget and more on what you're actually trying to achieve. A breakdown of both formats.

Why Your Company Needs a Brand Film — Not Just Social Media Videos

Social media content builds awareness. A brand film builds trust. Here's the difference and why it matters for your business.

How Much Does Live Event Production Cost in Kenya? (An Honest Breakdown)

The answer is: it depends — but that's not useful. Here's a transparent breakdown of what actually drives production costs in Kenya.

What Is a Technical Director and Why Every Major Event in Kenya Needs One

The most important person in your event's technical chain — and the most commonly missing from the brief.

Corporate Video vs. Documentary: Which Does Your Organisation Actually Need?

Two formats, one crew — but completely different purposes, budgets, and production approaches.

How to Plan a Conference AV Setup: A Step-by-Step Guide for Event Planners in Kenya

From venue assessment to sound, screens, lighting, and recording — everything you need to brief your production company properly.

Why Live Streaming Your Event Is No Longer Optional for Kenyan Businesses

Your venue has a capacity limit. Your livestream does not. Here's the case for treating your stream as a first-class production element.

What to Expect on Shoot Day: A Client's Guide to Working with a Production Team

First time on set? Here's what actually happens, what your role is, and what makes a shoot day go well or badly.